NEGOTIATIONS

GSA and its Sr. Management Team will lead and/or assist in your organization's sponsorship negotiations. Our experience in this area will maximize naming rights revenue while also providing significant value to the sponsorship partner. Examples of our experience include the following:

	VIA Rail Negotiated and managed sponsorships for VIA Rail totaling more than $200,000 with organizations such as the Detroit Lions, Detroit Tigers, and America's Thanksgiving Parade.
	Blue Cross Blue Shield Association Negotiated and managed sponsorships for Blue Cross totaling more than $9,100,000 with organizations such as Fox Sports (includes media buys), Detroit Tigers, Detroit Pistons, Detroit Red Wings, Detroit Lions, University of Michigan, Michigan State University, Eastern Michigan University, Grand Valley State University, Plymouth Whalers, and Motor Mechanics.
	Flagstar Bank Negotiated and managed sponsorships for Flagstar Bank totaling more than $1,000,000 with organizations such as the Indianapolis 500 Parade, Indianapolis Colts and RCA Dome (including media buys), the John Wooden Classic, Pepsi 400 at Daytona, and Flagstar 200 at Michigan International Speedway.
	AC Delco Negotiated and managed sponsorships for AC Delco totaling more than $500,000 with organizations such as the Rose Bowl, Sugar Bowl, and Cotton Bowl.
	Kmart Negotiated and managed sponsorships for Kmart totaling more than $1,500,000 with organizations such as the Detroit Pistons, Detroit Red Wings, Detroit Lions, and Detroit Tigers.
	Fortune 500 Telecommunications Firm Negotiated and managed sponsorships for a Fortune 500 Telecommunications Firm totaling more than $2,000,000 with organizations such as the New England Patriots, Washington Redskins, Washington Wizards, Baltimore Orioles, Cleveland Indians, Cleveland Cavaliers, Detroit Tigers, and Detroit Pistons.