GENERAL SPORTS ALLIANCES NAMES ERIK BECHTOLD DIRECTOR OF SALES

DENVER, CO
December 16, 2009

General Sports Alliances (GSA), a national sponsorship sales and consulting firm, is pleased to announce the hiring of Erik Bechtold as Director of Sales. In this role, Erik's primary focus will be the procurement of new business as well as managing the sales growth of current GSA clients. Specifically, Erik's responsibilities will include direct sales, consulting, client evaluation and sponsorship negotiation.

Prior to joining the GSA team, Erik honed his skills in the sports industry as an Account Executive for Kroenke Sports Enterprises (KSE). During Erik's tenure at KSE, he was responsible for generating corporate sponsorship sales for the Colorado Rapids (MLS), Colorado Avalanche (NHL), Denver Nuggets (NBA) and the Colorado Crush (AFL). In 2007, Erik was ranked among the top 10 Sales Account Executives throughout Major League Soccer. Additionally, while Erik was a member of the Rapids' Corporate Sponsorship team, the department secured over $4 million in sponsorship revenue.

"I am very pleased that Erik will be joining our team. Given Erik's past experience and proven track record within the sponsorship industry, I am certain he will make an immediate impact on all of our sales initiatives," said Chris Foy, President of GSA. Foy continued, "I believe Erik will play an integral role in the growth of our company through his ability to generate new business and build lasting relationships throughout the industry. I look forward to working alongside Erik in GSA's future sales endeavors."

A native of Hershey, Pennsylvania, Erik graduated from the Metropolitan State College of Denver in 2006 with a Bachelor's Degree in Sports Industry Operations and a minor in Marketing. He is an avid West Virginia University sports fan who enjoys ice hockey, golf and snowboarding. Erik currently resides in Denver with his wife Sara and their dog Oscar.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.