PEORIA CHIEFS RETAIN GENERAL SPORTS ALLIANCES FOR NAMING RIGHTS SALES CAMPAIGN

DENVER, CO. (March 27, 2009) - The Peoria Chiefs have engaged General Sports Alliances (GSA) to manage and execute the naming rights campaign to the team’s home ballpark, O’Brien Field. The Peoria Chiefs are the Class A minor league team of the Chicago Cubs.

GSA will handle all aspects of the naming rights campaign, including marketing, collateral development, sales and negotiations. GSA is looking to secure a new naming rights partner for the field as the current title holder, O’Brien Automotive, has chosen not to renew its contract with the team.

Built in 2002, O’Brien Field is a state-of-the-art facility with a seating capacity of 7,500. Since opening its gates, the ballpark has experienced numerous sell-outs including a 2005 game that attracted 9,692 fans. In its 468 games, O’Brien Field has averaged an attendance of 3,765 fans each game.

GSA will begin its naming rights campaign immediately. Chris Foy, President of GSA, noted, “The Peoria Chiefs and O’Brien Field are very attractive assets and we look forward to securing a partner that will truly benefit from the association.” Foy continued, “O’Brien Field is clearly one of the top facilities in all of minor league baseball. We are confident that our future partner will see immediate dividends from its association with the team and facility.”

About the Peoria Chiefs
The Peoria Chiefs, originally the Peoria Suns, joined the Midwest League in 1983 after relocating from their original home in Danville, IL. Since moving to Peoria, the team has been under the affiliation of the California Angels (1983-1984), Chicago Cubs (1985-1995 and 2005-present) and the St. Louis Cardinals (1996-2004). The Chiefs history has been rich in success, most recently winning the 2002 Midwest League Championship and reaching the playoffs with a first-half division championship and 75 wins in 2006. The organization’s roster has seen numerous major league players including Nomar Garciaparra, Kerry Wood, Greg Maddux, Joe Girardi, Kerry Robinson, Mark Prior and Albert Pujols who captured the Midwest League’s Most Valuable Player award and was named the league’s Prospect of the Year in 2000. The Chiefs’ management position has also featured former Cubs All-Stars in Jody Davis and Hall-of-Famer Ryne Sandberg, current team manager. The Chiefs set a new single-season attendance record in 2008 by averaging 4,241 fans per game. The franchise anticipates welcoming the five millionth fan in franchise history through the gates early in the 2009 season.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.