GENERAL SPORTS ALLIANCES SECURES OFFICIAL KIT AGREEMENT FOR BRAWN GP HENRI LLOYD FORMALLY ANNOUNCED AS NEW TEAM PARTNER

DENVER, CO. (March 26, 2009) - General Sports Alliances (GSA) is pleased to announce that Henri Lloyd, British clothing manufacturer, has entered into a long-term, exclusive contract with Brawn GP Formula One Racing Team. The partnership will promote Henri Lloyd as the Official Supplier of Clothing and Footwear Technology and will provide Brawn GP with all travel clothing and official team merchandise. Additionally, Henri Lloyd will also receive exposure on the team’s BRP 001 car throughout the 2009 Formula One season.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.