GENERAL SPORTS ALLIANCES SECURES TRAVELOCITY AS TELLURIDE BLUES AND BREWS SPONSOR

DENVER, CO. — (June 2, 2008) — General Sports Alliances (GSA) has secured Travelocity as a sponsor for the 2008 Telluride Blues and Brews Festival. Travelocity will be branded throughout the Festival as the Official Airline, Rental Car, Online Booking/Travel Partner. Several components of the sponsorship include; on-site exposure, VIP Hospitality benefits and collaterals. Courtney McClary, Director of Marketing & Operations for SBG Productions (owners of TBBF) noted, "We're extremely excited to partner with Travelocity.com and are looking forward to continuing our relationship for years to come."

The Telluride Blues and Brews Festival is one of the premiere blues festivals in the nation. The 2008 Festival will take place September 12th through 14th and will mark its 15th anniversary. Headliners include Etta James, John Hiatt, Gov’t Mule, G. Love & Special Sauce and John Butler Trio.

About General Sports Alliances:
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Washington Nationals, Atlanta Falcons, Golden State Warriors, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.

For further information please visit, www.gsalliances.com or contact Chris Foy, President, at (303) 713-8597.

For more information about GSA, visit www.generalsportsalliances.com or to schedule an interview with Chris W. Foy, please contact:

Chris Foy
President
General Sports Alliances, LLC
(303) 713-8597