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"General Sports has played a significant role in the management of our naming rights contract with the Detroit Tigers for Comerica Park. They assisted with on-site exposure, ticket needs and hospitality, in-stadium promotions, external promotional programs, media elements and other related activities. General Sports certainly helped Comerica maximize its association, and more importantly its investment, with such a high profile project. It is great to have a partner who has the experience to make our naming rights even more valuable."

Karen J. Mulvahill
Senior Vice President - Marketing
Comerica, Inc.


General Sports Alliances (GSA), a division of General Sports and Entertainment, is a national sales agency specializing in sponsorship sales and negotiations for premier sports and entertainment properties and municipalities. With its intimate knowledge of the sponsorship industry, GSA also provides consulting for corporations seeking to secure major, multi-year sponsorship marketing relationships.

Built on quality, integrity, and powered with the passion to drive our client's business, GSA was founded on these core principles. We deliver pure and measurable results and our client-focused approach is unrivaled.

The collective team of GSA and General Sports and Entertainment has firmly established both companies as leaders within the North American sports marketing landscape. Our expertise within the sponsorship industry has been utilized by many of the country's premiere sports and entertainment properties and among several of North America's top companies. Our commitment to our clients separates the General Sports brand from our competition and is what has provided our foundation for long-term growth.